South African Tourism is the tourism marketing arm of South African government with the mandate to promote the country domestically and internationally, for leisure, business or events tourism.
With ever evolving innovative strategies that effectively combine shareable events, traditional and digital media tactics, South Africa has been witnessing steady growth in tourists’ traffic from Nigeria.
UM Nigeria has been a part of this success story, creating harmonious 360° campaign strategies and flawless execution to ensure brand desirability and consideration through deliberate communication of exciting destination experiences.
