Jumia an e-commerce giant of Africa is the first online shopping mall to be launched in Nigeria, with several e-commerce sites launched thereafter. We work with Jumia to help the brand remain top of mind among consumers. Our strategic approach is to create an emotional bond between brand and consumer, build brand trust and eventually instigate a strong indomitable brand customer relationship. Every campaign is built on this strategy and each campaign has generated huge traction on the Jumia e-commerce website. Moreover, our consistent approach will continue to empower us to achieve the set brand objectives and more.